Real estate marketing through social media-How do you Measure Up?



Whether you’re a real estate agent or property manager, using social media outlets to generate leads for your business is a smart decision.  Building your online presence will not only make it easier for people to find, but also generate buzz around the properties that are awaiting purchase or rental. Facebook and Twitter can be lifelines for your business. In today’s booming real estate market, they are essential tools that help to increase your client base and sustain existing clients.

Facebook Strategies

Pinpointing your audience


Tracking demographics on business Facebook pages can help you narrow down stats such as age groups, geographical cities and languages.  Facebook can even let you know when your customers are online and the popularity of timing your ads. 

Building and Marketing a good URL


Real estate agents and property managers can market themselves by adding their fan page URL to:

·         Business cards                                 
·         Property Flyers 
·         Print Ads
·         Direct Mail
·         Email listing presentations                               
·         Direct Mail
·         Email signature
·         Facebook ads
·         Open Houses





Segmenting Contacts


Focusing the right content to the appropriate people in order to convey specific messages is the key. For example, if you’re a property manager and only want to send an announcement to your tenants; you can select the tenant’s folder contacts and you’re off to the races.  By segmenting your contacts, you alleviate sending messages that don’t pertain to the personal contacts on your page such as friends and family. 

Cross Marketing and Hyperlinking your Personal and Business Fan Pages

There are two ways real estate agents and property managers can market their services and properties.  First, make sure your business fan page URL is pasted into your contact information section of your personal profile page.  Facebook actually allows up to 6 URL spaces in the website field, so to include your page as one of them is a great idea. 

The second way is to add your fan page URL to the work and education profile section of your personal page.  To do this, add a new place that you have worked and start typing the name of fan page URL and a pull down menu should appear allowing you to select your business fan page.   

Hyperlinking both pages will make it easier for business contacts to navigate to your page and should generate a steady growth of “likes” over time. 

Adding Social Media Plugins to your page

If you have a website, you can actively promote your Facebook page presence with adding a “like” box plugin. This plugin tool code provided by Facebook gives you the ability to direct clients or tenants directly to your Facebook page from your website.  





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Using Twitter for Real Estate Marketing


If you have a Twitter account and have built a supportive network of contacts and prospective clients, you are more likely to be able to attract more followers. Here are some great tips for getting a leg up on your business through Twitter.

·         Place your twitter account name on business communications; including letterhead
·         Design a professional and colorful twitter background to grab attention
·         Create RSS feeds, Google Alerts and subscribe to quality web content that you can share on a regular basis

Using Facebook and Twitter is invaluable, but never underestimate the power of video and email marketing as well.  You can network through other social media outlets such as YouTube and Google. The possibilities are endless.






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