Your Business on Steroids-How to Pump up a Sole Proprietorship

Building Your Business Pecks

Making money and becoming a successful entrepreneur doesn’t come easily and growing your business takes time.  Like any good athlete, it takes the right mix of exercise, strength and endurance.  Your business has to outlast your competitors and provide you with a sense of security even in times of recession.  Laying the foundation is the most critical part as to whether a company will succeed in the first couple years of its infancy.   Sole proprietorships can push their companies into overdrive by including a strong financial plan and by possibly flexing a little franchising muscle. If you have a great product or service to market your business can go viral, but that’s only if you don’t spread your company to thin.  Focusing on to many products can overwhelm a business owner quickly and may leave them open to high overhead costs.  Expansive measures need to be put in place in order to pace and measure the success of any company. 

  
 Create a Smart Marketing Presence by Cuddling up to Twitter



Advertising is yet another element for super-charging your companies engine.  It’s a vital tool that can be used to garner attention for your business and create social media contacts and outlets.  Take the time to learn new Technology and set small goals for yourself that can be realistically met.  Take a look at your bottom line accounting numbers in relation to aggregate data supplied by similar businesses around the country.

The majority of Americans search online daily for products and services.  Having a strong online presence for your company is just smart business.  The internet is constantly changing and your business should change with it to adapt to future potential customers.  If you’re a small business owner, the internet should be your best friend.  Site optimization, newsletters, blogging and online syndication should serve to broaden and expand your business and pump up your company’s visibility.


Relatability- The Importance of Being Genuine and Authentic


Offering up your business to the masses who are looking for your product or service is your number one goal, but how you come across to your followers as a small business owner will ultimately determine the outcome of your success.  Just like big business owners, you need to be relatable on human level.  Don’t be a Sponge Bob muscle pants and just advertise a flimsy product with an overinflated business presence. Steve Jobs didn’t help to make Apple the number one company in the nation by just marketing to other companies; but instead helped to design a strong technology and related it on a personal level.  Technology for people and used by the people; just like you and I. 

The size of your business doesn’t equate to whether or not you will be successful or not. For instance, a small dating site can be just as successful as a large one. The small business owner can still be a recognizable force by creating a product or a service that people want to buy and not because you pushed it on them.  Being honest and connecting with people on a personal level will help your business to grow into something you can be proud of.


Finally, as a small business owner you need to create unique concepts with the emphasis on making change. Generate a need or a niche focus. Create something that people would miss if you were not in business.  In other words, don’t just make what your competition is pumping out at only a few dollars cheaper; but really envision a twist in where you as a sole proprietor will set the wheels in motion for people to viscerally connect with your product or service.  

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